BUILDING YOUR BRAND AND WHY YOU CAN'T BE JUST AN ACTOR MODEL OR ARTIST ANYMORE!

BECOMING A WORKING ACTOR…AND THE STEPS TO FOLLOW TO MAKE THAT DREAM INTO REALITY…

THIS INDUSTRY OF ENTERTAINMENT IS NOT PART-TIME… AND IF YOU STAY READY THEN YOU NEVER NEED TO GET READY

Taking auditions is a good way to be seen… Once people start to recognize you, they’ll be more likely to consider you for roles. Build Your Personal Brand, In the beginning, try to gain as much exposure as you can via social media,

These days it’s very important to have an established fanbase online

BUILDING YOUR BRAND …..

EITHER HIRE A BRAND MANAGEMENT COMPANY OR A BRAND MANAGER !

Think of yourself as an entrepreneur. You are an artist, but you’re also in business for yourself.

You’re marketing your face, your voice, your body, and your acting skills. Be aware that the people you audition for will see you as a product, and they will be looking at you as a way to make money. Don’t let this depress you; let it empower you. Rejection isn’t about you personally. It’s about you not matching their idea of the product that they want. So you have to make a choice if your serious about doing this as a profession invest into a brand manager to help create your identity to the public or do it yourself but keep in mind the Brad Pitt’s Angelina Jolie’s and George Clooney’s didn’t get noticed overnight.

They had a team of people helping put their name out there while they were doing the work so proper PR is key…and having the right team.

All Celebrities are brands and many people who break into the industry with no experience in the industry don’t know the difference between being talent or a brand.

Many don’t realize that the celebrity at one point was manufactured by a publicist or brand manager and also must maintain talent as well under the surface. A talent agent doesn’t get your work with no name a brand manager does in creating your identity to help the agent book you once you have a name. They are defined by what people think about them, they have a competitive positioning relative to other celebrities & unlike the people behind them, celebrities exist in the minds of their audience in precisely the same way that corporate brands do.

The mention of the name of a celebrity conjures up a mental image; an opinion; memories of past actions and a sense of the likely future behavior of the celebrity concerned. Fans of celebrities get excited when they see them they want their endorsement they often feel some kind of affinity to a particular celebrity. When a celebrity becomes the face of a charity or lends his name to another product or service, customers of that celebrity show rising levels of interest in the associated organization or product.

Conversely, a rising celebrity can align himself with other celebrities by use of PR, association or photographic imagery or directly communicate values through the use of language or behavior.

I know that just like corporate brand-owners, employ image consultants and PR agencies & sometimes they indulge in brand extension and they can even have brand architectures.

Remember your brand manager’s job is not to find your work but to make sure that the work your doing is being noticed by the best people that need to see it!, Their job is very different from an agent or booking agent or business manager.

Join a union SAG ACTRA AFTRA

Find out how to qualify for membership in the Screen Actors Guild or Actors’ Equity

Joining can be a great way to network with other people in the business.

Get web exposure. Put your headshot online as well as your resume. Put videos of your performances on YouTube.

Set up a Facebook page and a Twitter account. It’s a long shot, but you never know who may randomly stumble upon your info and decide to hire you. Plus, you can build a loyal fan base through social media.

Network extensively

Be approachable and build your reputation as a professional with whom others like to work. The people in your network can connect you to available jobs and can provide you with valuable insights about your work and about the business. Keep tabs on the industry. Check out industry papers and websites like allianceentertainment.org AEPRMEDIA.COM Variety.com, Backstage.com, Showbusinessweekly.com, and Hollywoodreporter.com to find out what are the current trends in the business.